The airline said OURSHOP would be hosted on its website, airasia.com, which receives significant traffic, and products sold through the platform would be delivered via its logistics arm Teleport.
“We have the right platform and infrastructure, and in this travel down-time, what better way to put our resources to good use than by lending a helping hand to those who need it,” AirAsia said in a statement today.
It said the campaign would enable merchants to sign up at zero commission and zero listing fee to market their products on OURSHOP for the whole of April.
However, these shops would be required to cover the banking transaction charges of two per cent for each sale made, AirAsia said.
The products that qualify include groceries, daily essentials, food and beverage, beauty products and household items.